What is a cynic? A man who knows the price of everything and the value of nothing
-Oscar Wilde
In matters of training, this distinction is an important one. It underlies all of the discussions we have about relevance and effectiveness. More and more, I see the responsibility for giving value to training to fall upon those who would learn. Without the learner's effort, attention, and experiment (Wilde also said that "experience is what we call our failures"), noting is transferred into practice and no ultimate value is ever realized.
Thus, as would-be designers of learning (not training), we need to give more attention to matters of motivation and incentive, rewards and reinforcers of learning behavior.
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