For corporate media managers to ask themselves:
Are we learning to use the new tools of collaboration?
(Friedman lists them, where are we at on the tools that have shaped the flat world: shared data, workflow, blogs, wikis, supply chain mangement, wireless and remote)
Do we fully appreciate outsourcing?
(Have we made outsourcing a bugaboo?...are we so busy resisting it that we are missing the opportunity to do a better job, to evolve our jobs? Conversely, should we be in-sourcing to capitalize on our strengths and assets?)
Are we properly specialized? (related to the above, involves digging into our selves, x-raying ourselves personally, departmentally, and corprately to see who we are and what we do)
Are we building trust?
(Say what you will about technology and efficiency, business is done in a social context. Trust is a keystone of economic behavior; how do we build it here, how remotely?)
Do we run through Kubler-Ross' 5 stages of grief: denial, anger, bargaining, depression and acceptance?